S23 Ultra
s23 Ultra is
Sophisticated Streetwear
Sophisticated Streetwear
Relaxed poses with a street-style POV will make the photography feel relatable to our Gen-Z target who’s all about individuality and self-expression. Confident poses and calculated compositions will elevate the s23 ultra device, making it feel premium. This is something we like to call, sophisticated streetwear







s23 / +
s23 Base/Plus are
Playful Confidence
Playful Confidence
The atmosphere in our photos is playful but full of confidence. The bright colors and striking composition will attract attention to the images and products. Whether a talented person is looking at the camera or posing, we have made the images look fun and lively.
We included hints of movement to avoid 'too much detail' and create energy if possible. We embraced the personality of our model and made sure it was fully displayed.
We included hints of movement to avoid 'too much detail' and create energy if possible. We embraced the personality of our model and made sure it was fully displayed.





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-Creative Director : Kyejo Lee, Kihyunk Lee
-Art Director : Yonghan Yun, cheonghun na